A Pet’s Life – Personal Information Protection Policy
At A Pet’s Life, we are committed to providing our customers with exceptional service. As providing this service involves the collection, use, and disclosure of some personal information about our customers, protecting their personal information is among our highest priorities.
While we have always respected our customers’ privacy and safeguarded their personal information, we have strengthened our commitment to protecting personal information as a result of British Columbia’s Personal Information Protection Act (PIPA). PIPA, which came into effect on January 1, 2004, sets out the ground rules for how BC businesses and not-for-profit organizations may collect, use, and disclose personal information.
We will inform our customers of why and how we collect, use and disclose their personal information, obtain their consent where required, and only handle their personal information in a manner that a reasonable person would consider appropriate in the circumstances.
This Personal Information Protection Policy, in compliance with PIPA, outlines the principles and practices we will follow in protecting customers’ personal information. Our privacy commitment includes ensuring the accuracy, confidentiality, and security of our customers’ personal information and allowing our customers to request access to, and correction of, their personal information.
Scope of this Policy
This Personal Information Protection Policy applies to A Pet’s Life Ventures Inc and its subsidiary Richmark Investments Inc. This policy also applies to any service providers collecting, using or disclosing personal information on behalf of A Pet’s Life Ventures Inc or its subsidiary Richmark Investments Inc.
Personal Information – means information about an identifiable individual including name, home address, phone number, and email address.
Contact information – means information that would enable an individual to be contacted including name, telephone number, business address, email address or fax number. Contact information is covered by this policy but is not covered by PIPA.
Privacy Officer – means the individual with designated responsibility for ensuring that A Pet’s Life Ventures Inc and its subsidiary Richmark Investments Inc complies with this policy and with PIPA.
Policy 1 – Collecting Personal Information
1.1 Unless the purposes for collecting personal information are obvious and the customer voluntarily provides his or her personal information for those purposes, we will communicate the purposes for which personal information is being collected, either orally or in writing, before or at the time of collection.
1.2 We will only collect customer information that is necessary to fulfill the following purposes:
- To verify identity;
- To verify creditworthiness;
- To identify customer preferences;
- To understand the purchasing needs of our customers;
- To open and manage an account;
- To deliver requested products and services;
- To ensure a high standard of service to our customers;
- To meet regulatory requirements;
Policy 2 – Consent
2.1 We will obtain customer consent to collect, use or disclose personal information (except where, as noted below, we are authorized to do so without consent).
2.2 Consent can be provided orally, in writing, electronically, through an authorized representative or it can be implied where the purpose for collecting, using, and/or disclosing the personal information would be considered obvious and the customer voluntarily provides personal information for that purpose.
2.3 Consent may also be implied where a customer is given notice and a reasonable opportunity to opt out of his or her personal information being used for mailings, emails, the marketing of new or existing services or products, fundraising, etc and the customer does not opt out.
2.4 Subject to certain exceptions (eg. the personal information is necessary to provide the service or product, or the withdrawal of consent would frustrate the performance of a legal obligation), customers can withhold or withdraw their consent for A Pet’s Life Ventures Inc and its subsidiary Richmark Investments Inc to use their personal information in certain ways. A customer’s decision to withhold or withdraw their consent to certain uses of personal information may restrict our ability to provide a particular service or product. If so, we will explain the situation to assist the customer in making the decision.
2.5 We may collect, use or disclose personal information without the customer’s knowledge or consent in the following limited circumstances:
When the collection, use or disclosure of personal information is permitted or required by law;
- In an emergency that threatens an individual’s life, health, or personal security;
- When the personal information is available from a public source (eg. a telephone or internet directory);
- When we require legal advice;
- For the purposes of collecting a debt;
- To protect ourselves from fraud;
- To investigate an anticipated breach of an agreement or a contravention of law
Policy 3 – Using and Disclosing Personal Information
3.1 We will only use or disclose customer personal information where necessary to fulfill the purposes identified at the time of collection, or for a purpose related to the purposes identified at the time of collection, such as:
- To conduct customer surveys in order to enhance the provision of our services;
- To contact our customers directly about products and services that may be of interest to them
3.2 We will not use or disclose customer personal information for any additional purpose unless we obtain consent to do so.
3.3 We will not sell customer lists or personal information to any other parties unless we have consent to do so.
Policy 4 – Retaining Personal Information
4.1 If we use customer personal information to make a decision that directly affects the customer we will retain that personal information for at least one year so that the customer has a reasonable opportunity to request access to it.
4.2 Subject to policy 4.1, we will retain customer personal information only as long as necessary to fulfill the identified purposes or a legal or business purpose.
Policy 5 – Ensuring Accuracy of Personal Information
5.1 We will make reasonable efforts to ensure that customer personal information is accurate and complete where it may be used to make a decision about the customer or disclosed to another organization.
5.2 Customers may request correction to their personal information in order to ensure its accuracy and completeness. A request to correct personal information must be made in writing and provide sufficient detail to identify the personal information and the correction being sought.
5.3 If the personal information is demonstrated to be inaccurate or incomplete, we will correct the information as required and send the corrected information to any organization to which we disclosed the personal information in the previous year. If the correction is not made, we will note the customer’s correction request in the file.
Policy 6 – Securing Personal Information
6.1 We are committed to ensuring the security of customer personal information in order to protect it from unauthorized access, collection, use, disclosure, copying, modification or disposal or similar risks.
6.2 The following security measures will be followed to ensure that customer personal information is appropriately protected:
- The use of locked filing cabinets;
- Physically securing offices where personal information is held;
- The use of user IDs, passwords, encryption, and firewalls;
- Restricting employee access to personal information as appropriate (ie. only those that need to know will have access);
- Contractually requiring any service providers to provide comparable security measures.
6.3 We will use appropriate security measures when destroying customer personal information such as
- Shredding documents and data storage media;
- Deleting electronically stored information.
6.4 We will continually review and update our security policies and controls as technology changes to ensure ongoing personal information security.
Policy 7 – Providing Customers Access to Personal Information
7.1 Customers have a right to access their personal information, subject to limited exceptions, which may include:
- Solicitor-client privilege;
- If disclosure would reveal personal information about another individual;
- Health and safety concerns.
7.2 A request to access personal information must be made in writing and provide sufficient detail to identify the personal information being sought. Such a request must be forwarded to the Privacy Officer.
7.3 Upon request, we will advise customers how we use their personal information and, if applicable, to whom it has been disclosed.
7.4 We will make the requested information available within 30 business days, or provide written notice of an extension where additional time is required to fulfill the request.
7.5 A minimal fee may be charged for providing access to personal information. Where a fee may apply, we will inform the customer of the cost and request further direction from the customer on whether or not we should proceed with the request.
7.6 If a request is refused in full or in part, we will notify the customer in writing, providing the reasons for refusal and the recourse available to the customer.
Policy 8 – Questions and Complaints: The Role of the Privacy Officer
8.1 The Privacy Officer is responsible for ensuring A Pet’s Life Ventures Inc and its subsidiary Richmark Investments Inc compliance with this policy and the Personal Information Protection Act.
8.2 Customers should direct any complaints, concerns or questions regarding A Pet’s Life Ventures Inc and its subsidiary Richmark Investments Inc compliance in writing to the Privacy Officer. If the Privacy Officer is unable to resolve the concern, the customer may also write to the Information and Privacy Commissioner of British Columbia.
8.3 Contact information for the Privacy Officer of A Pet’s Life Ventures Inc and its subsidiary Richmark Investments Inc is:
c/o A Pet’s Life Ventures Inc
2019 Cadboro Bay Road
Victoria BC Canada V8R 5G4